Podcasting Basics (Part 2): From Topic Selection to Equipment Setup

Podcasting Basics

Podcasting is a booming industry and has become a popular platform for people to share their stories, ideas, and knowledge with a global audience. If you’re thinking of starting your own podcast, there are several things to consider before hitting the record button.

From selecting the right category and topic to choosing the right equipment, it’s essential to understand the fundamentals of podcasting to create a successful show. In this article series, we will cover everything you need to know from selecting the topic to equipment setup and beyond, so you can confidently start your podcasting journey.

How to plan and create your first podcast?

Planning and writing the script for your first podcast may feel like a daunting task. Yet, gather the courage and take the first step. Here is a step-by-step guide to making the process easier for you.

Note that this article is part of the podcast series. If you missed the first part of the series, feel free to check out this comprehensive guide on how to start a podcast.

Let’s get started!

Step 1: Choose a category and topic

The first step in planning your podcast is choosing a category and topic. 

Choose a Category

Your podcast should be based on a subject you are passionate about and knowledgeable about. Think about your interests, hobbies, and expertise. Think about your strengths. Do you have a unique perspective or expertise in any area that others would be interested in learning about?

You have a wide range of categories to choose from – art, business, comedy, education, fiction, government, history, health and fitness, kids and families, leisure, music, news, religion and spirituality, science, society and culture, sports, technology, tv, and film.

Target Audience

When choosing a topic, consider your target audience. Who are you trying to reach? What age group, gender, or demographic would be most interested in your topic? Understanding your target audience will help you tailor your podcast content and format to their interests.

Choose Topic

Don’t forget that you can choose any topic you’re interested in, even if it’s not related to your main career. It can be something that fuels your creativity and passion. You should choose a topic that you care about deeply and can talk about easily, or that you’re willing to learn more about.

List potential podcast topics and map the areas you want to discuss using mind-mapping techniques. Some topics will fill your mind with ideas. In other topics, you may be limited to a few points. In this way, you will be able to narrow down your options to the one that most appeals to you.

Choose language

After deciding on the category, topic, and audience, picking the language to speak in becomes easier. You can use your native language, an international language, or a combination of both to communicate with your audience.

Market research for podcast
Planning your podcast

Step 2: Choose a Format

If you aren’t clear on what the podcast has to offer, you’ll have a hard time getting people interested. A clear and interesting format can attract new listeners.

If you narrow your topic or format too much, you may have trouble making a new episode each week or month for the foreseeable future. If it’s too broad, you might have a hard time contributing to the conversation. This is a Goldilocks moment.

Once you have a topic in mind, you need to choose a format for your podcast. There are several popular podcast formats to choose from:

Solo podcast

This format relies entirely on the host’s charm and ability to carry the show alone. The host records solo and shares their thoughts, opinions, and insights on a specific topic. Solo podcasts are the simplest to schedule and organize since all you need is your own availability to record your show.

With a solo podcast, you have complete freedom to choose topics that interest you, prepare however you like, and make changes as needed. This format is ideal for those who have the charisma and energy to initiate and hold a captivating conversation for 15 minutes or longer.

To make your podcast more engaging or entertaining, consider adding music and sound effects. Doing so can create a more immersive experience and help your content stand out. However, it’s important to choose music and sound effects that are appropriate and relevant to your podcast topic and audience.

The biggest challenge of solo podcasting is staying motivated. If you’re having a bad day or dealing with personal issues, it can be tough to summon the enthusiasm to record your show with the same level of passion as usual.

Check out these solo podcasts:

Conversational or roundtable podcasts

This format involves a casual discussion between two or more hosts who bring their unique perspectives and personalities to the show. If you have a co-host who’s interested in joining you on this journey, this could be a great format for you.

Your co-host could be anyone from your colleague, friend, partner, sibling, parent, or even your child. The hosts typically have a strong connection and occasionally even a friendship, which the audience can enjoy as they witness the chemistry and engaging conversation between them.

However, one potential downside of this format is that if your relationship with your co-host becomes strained in real life, it could negatively affect your show.

Some popular conversational podcasts are:

Interview podcasts

This format features one or more guests who are interviewed by the host. There is usually a theme or topic that guides the conversation. Interviews have the advantage of allowing each guest to share their own perspectives and opinions. In this way, there is no lack of topics to discuss and the conversation flows effortlessly.

However, you might find it difficult to maintain a balance between the guests and make sure everyone gets the attention they deserve. It is also challenging to keep communication going if disagreements increase between guests.

When choosing an interview format, keep your resources in mind. Ensure you have the right connections and can schedule a time with the right people. The additional task of inviting guests over each week can be stressful, exhausting, and expensive.

Take a look at these popular interview-style podcasts:

Hybrid podcast

A hybrid podcast is a type of podcast format that combines different styles or elements of other podcast formats. For example, a hybrid podcast may include both interviews and solo episodes, or a mix of scripted and unscripted content. Another example of a hybrid podcast is one that features both audio and video components.

Essentially, a hybrid podcast is a combination of different podcast formats to create a unique listening experience for the audience.

Step 3: Decide the duration of the podcast

The length of your podcast depends on your topic, format, and target audience. Generally, podcasts range from 15 minutes to an hour. Shorter podcasts are ideal for busy listeners who want to consume content on the go, while longer podcasts are best for more in-depth conversations and discussions.

If your topic is complex or requires a lot of explanation, a longer podcast may be more appropriate. On the other hand, if your topic is simple, a shorter podcast may be a better fit.

Step 4: Write the script

A well-written script is essential to ensure your podcast flows smoothly and is engaging for your audience. Here are the steps to write a script for a podcast.

Create an outline

Creating an outline for your podcast will help you organize your thoughts and ensure your podcast has a clear structure. Your outline needs to have the main ideas you want to talk about, the order you will talk about them, and any extra things you want to add, like interviews, music, or sound effects.

Write your script

Write the script in a conversational tone. Remember, you’re not writing an essay – you’re creating a script for a podcast, so keep it simple and engaging.

As you write your script, make sure to include transitions between different sections to ensure your podcast flows smoothly. Use signposts, such as “moving on to the next point,” to help your audience follow along.

Start with a strong opening that captures your audience’s attention and sets the tone for your podcast. Introduce yourself and your topic, and let your audience know what they can expect from the podcast. Starting and ending a podcast is important and leaves a lasting impression on your listeners.

Planning your podcast

Here are some tips on how to start and end your podcast: 

Tips for starting your podcast

  • Have an intro jingle: Start your podcast with an intro jingle that reflects the tone of your show.  This can help to create an instant connection with your listeners and make your show more memorable. 
  • Welcome your listeners: Greet your listeners and welcome them to your show. Introduce yourself and provide a brief overview of what your show is about. 
  • Set the stage for the episode: Provide some context about what you’ll be discussing in the episode. This can help to keep your listeners engaged and focused. 
  • Engage your listeners: Ask your listeners a question or provide a teaser about what’s coming up later in the episode. This can help to encourage listener participation and build anticipation for the rest of the show. 

Tips for ending your podcast 

  • Provide a summary: Summarize what was discussed in the episode and provide some key takeaways for your listeners. 
  • End with a call-to-action: Encourage your listeners to take action, such as leaving a review and visiting your website. This can help to increase engagement and build your audience. 
  • Thank your listeners: Show appreciation to your listeners for tuning in and supporting your show. 
  • Have an outro jingle: End your podcast with an outro jingle to provide closure and leave a lasting impression on your listeners.

Proofread your script

Read through it several times to check for any grammar errors. Also, make sure that the script is easy to understand and that it flows well. It’s important to remove any unnecessary information and focus on the main points.

Practice Reading Your Script

Before you start recording your podcast, it’s important to practice reading your script out loud. This will help you identify any awkward phrases or areas where you stumble over your words. It will also help you to become more comfortable with the material and ensure you deliver it in an engaging and confident manner.

Step 5: Choose the recording equipment

If you are serious about podcasting, it is wise to invest in the recording equipment. People love to hear clear voices without disruptions.

The minimal equipment required to record a podcast includes:

  • A computer or a smartphone: You will need a device to record and edit your podcast. Most computers and smartphones have built-in recording software that you can use.
  • Recording software: You will need recording software to capture and save your audio. Some examples of recording software include Audacity, GarageBand, and Adobe Audition.
  • A microphone: A good quality microphone is the most essential piece of equipment for podcasting. It can make a big difference in the sound quality of your podcast. It is recommended to use a condenser or dynamic microphone for better sound quality.
  • Headphones: Headphones are useful for monitoring your audio while recording and editing your podcast.

While these are the minimal equipment required to record a podcast, you can also consider adding other equipment such as a microphone stand, pop filter, or a portable recorder to enhance the sound quality of your podcast.

What’s next?

To sum up, this article has covered the fundamentals of selecting a category and topic for your podcast, exploring various podcast formats, determining episode duration, scripting your podcast, and selecting recording equipment. In the following article of this series, we will delve into the intricacies of recording and editing your podcast.

Inspiration for the Soul

Creating a podcast series can appear overwhelming. You may encounter numerous fears and uncertainties. However, don’t let that discourage you. Instead, gather your courage and seek inspiration to keep yourself motivated. You can achieve this by regularly following a few podcasts that inspire you.

Whether you’re a seasoned pro or just starting out, remember that the most important thing is to have fun and enjoy the process. With practice and perseverance, you can develop your skills and create a podcast that truly stands out in the crowded world of digital media.

Update: Read the complete series

You might want to keep reading the next parts of the series here:

  • Part 3: How to Record and Edit a Podcast? outlines a systematic approach to podcast recording, emphasizing the importance of selecting appropriate equipment and software, optimizing the recording environment, and editing the podcast content meticulously. It provides valuable tips and guidance on each of these aspects, helping podcasters create high-quality podcasts that are both professional and engaging.
  • Part 4: Publish a Podcast and Amplify Its Reach explore effective strategies to share your podcast with the world and expand your audience. Whether you’re a seasoned podcaster or just starting out, these insights will help you navigate the process of publishing and promoting your podcast to maximize its impact.

Happy Podcasting!


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