Podcasting Basics (Part 4): Publish a Podcast and Amplify Its Reach

Podcasting Basics

Have you heard about the podcasting craze that’s taking over the world? With a whopping 2 million active podcasts and 48 million weekly listeners in the US alone, it’s not surprising that more and more people are jumping on the bandwagon. But with all this competition, how do you publish a podcast to stand out in the crowd?

Fear not, dear reader, because we’re about to take you on a wild ride through the exciting world of publishing and promoting a podcast that will captivate your audience’s attention!

We’ll walk you through the essential steps of publishing your podcast, selecting the right hosting platform, and submitting your show to directories for maximum visibility. But it doesn’t stop there. We’ll also dive into the art of promotion, exploring techniques to expand your listener base and stand out amidst the ever-growing sea of podcasts.

And that’s not all—get ready to uncover the bonus tip of building a dedicated website for your podcast. With a digital playground to showcase your episodes, connect with your audience, and fuel your creativity, you’ll have the tools to take your podcast to new heights.

Get ready to unleash your podcasting prowess and embark on an exciting journey into the world of audio entertainment. Buckle up and let’s dive in!

Podcasting Basics Series Recap

Let’s take a moment to recap the valuable insights we’ve gathered so far in the earlier parts of this series.

Part 1: How to Start a Podcast and Make Money Online

In the first part, we explore the process of starting a podcast and making money online. From conceptualizing your podcast to implementing monetization strategies, it provides valuable insights and practical tips for podcasters at all levels.

Part 2: From Topic Selection to Equipment Setup

Continuing our series, part two delves into the crucial aspects of planning and writing a podcast script. It offers valuable insights and practical tips to help podcasters create engaging and well-structured content for their shows.

Part 3: How to Record and Edit a Podcast?

Part 3 of the podcast series outlines a systematic approach to podcast recording, emphasizing the importance of selecting appropriate equipment and software, optimizing the recording environment, and editing the podcast content meticulously. It provides valuable tips and guidance on each of these aspects, helping podcasters create high-quality podcasts that are both professional and engaging.

Part 4: Publish a Podcast and Amplify Its Reach

Now that we have recapped all parts, let’s dive into the next phase: publishing your podcast and promoting its reach. In this part of our series, we will explore effective strategies to share your podcast with the world and expand your audience. Whether you’re a seasoned podcaster or just starting out, these insights will help you navigate the process of publishing and promoting your podcast to maximize its impact.

Publish podcast
Publish podcast

Let’s get started!

Section 1: How to Publish a Podcast?

Imagine you’ve just recorded an amazing podcast episode. It’s funny, informative, and your guests were top-notch. Now what? Well, you need to get it out there for the world to hear! You need a place to call home for your podcast episodes, that’s where a hosting platform comes in.

Think of a hosting platform as a digital DJ booth where you can upload and store your podcast episodes. Once uploaded and published, the hosting platform takes care of distributing your episodes to popular podcast directories like Apple Podcasts, Spotify, and Google Podcasts. This distribution ensures that listeners can tune in to your podcast from anywhere. Choosing the right hosting platform is crucial for reaching a wider audience and making your podcast easily accessible.

Choose the right hosting platform

Let’s begin with the prominent contenders—the established hosting platforms that have significantly impacted the podcasting landscape for an extensive period. Podbean, Libsyn, and Buzzsprout are regarded as the pioneers in the hosting realm, with numerous podcasters attesting to their excellence. However, it’s worth noting that there are also emerging platforms that have yet to gain widespread recognition but hold considerable potential. In the interest of showcasing their capabilities, we would shine a spotlight on the lesser-known platforms of Riverside and Captivate.

Libsyn

Libsyn, a longstanding presence in the podcasting industry since 2004, has garnered a reputation for reliability. They offer a comprehensive range of plans tailored to suit the diverse needs of podcasters, ranging from basic to advanced. Additionally, Libsyn presents compelling features like episode scheduling, custom branding options, and the ability to manage multiple user accounts.

Podbean

Podbean embodies simplicity and affordability. They provide a user-friendly interface and pricing plans that remain within reasonable bounds. Podbean offers a free option for beginners and provides a range of advanced features like monetization and analytics for experienced professionals. Hence, PodBean is a reliable choice for a hosting platform. 

Buzzsprout

Buzzsprout, although relatively new to the scene, has swiftly made a significant impact. Renowned for its intuitive interface, Buzzsprout simplifies the podcasting process. Moreover, they provide a free plan to allow newcomers to familiarize themselves with podcasting. With dynamic content insertion capabilities and a built-in website builder, Buzzsprout has swiftly gained popularity among podcasters.

Riverside

Riverside caters to beginners seeking to venture into podcasting without incurring substantial expenses. With user-friendly podcast creation tools and the opportunity to monetize through sponsorships, Riverside empowers you to focus on your content without worrying about financial burdens.

Captivate

Captivate is a hosting platform designed for those who believe in unlimited potential. With unlimited storage and bandwidth, available for a flat monthly fee, Captivate enables you to explore the depths of your podcasting potential. They also offer advanced functionalities, including team management and audience analytics, allowing you to elevate the quality and reach of your podcast.

Which hosting platform is best for you?

Now, which hosting platform is the best fit for you? Well, that’s where your personal preferences and podcasting goals come into play. Are you a newbie looking for an affordable and user-friendly option? Podbean or Riverside might be your ticket to podcasting paradise. If you’re after reliability and an established reputation, Libsyn or Buzzsprout will be your loyal companions.

Remember, this is your podcasting adventure, and choosing the right hosting platform is like finding the perfect sidekick. So weigh the features, explore the pricing plans, and trust your gut.

Now comes the question: which hosting platform is the perfect fit for you? The answer lies in your personal preferences and podcasting goals. If you’re new to podcasting and seeking an affordable and user-friendly option, Podbean and Riverside could be the ideal choices to embark on your podcasting journey. On the other hand, if reliability and an established reputation are your priorities, Libsyn or Buzzsprout will serve as steadfast companions.

Captivate is an ideal hosting platform for podcasters looking for unlimited storage, unlimited bandwidth, and advanced functionalities with a flat monthly fee. It empowers you to explore your podcasting potential without constraints.

Keep in mind that this is your unique podcasting adventure, and selecting the right hosting platform is akin to finding the perfect sidekick. Take the time to consider the features, explore the pricing plans, and trust your instincts. Ultimately, the decision rests in your hands as you pave the way for your podcasting success.

Submit Podcasts to Directories

Having dedicated yourself wholeheartedly to crafting captivating and enjoyable podcast episodes and selecting the right hosting platform, the moment has arrived to unveil your masterpiece to the world. However, the question arises: How can you ensure that your podcast captures the attention of the millions of potential listeners out there? The solution lies within podcast directories.

What is a podcast directory?

Podcast directories serve as valuable repositories of audio content, providing a platform for listeners to explore and discover podcasts that resonate with their interests. These directories act as influential showcases, making your podcast readily accessible across popular listening applications and websites. Notable participants in the podcast directory landscape include Apple Podcasts, Spotify, Google Podcasts, and numerous others.

How to submit a podcast to a directory?

Now, it’s time to navigate the submission process. It is important to note that each directory has its own unique submission process. However, there is no need to worry, as we will provide you with guidance through the general steps involved.

Apple Podcasts: As a pioneer in the podcasting industry, Apple Podcasts boasts an extensive listener base. To submit your podcast, you’ll need an Apple ID and access to Apple Podcasts Connect. Once you’ve created an account, you’ll provide essential details about your podcast, such as the title, description, category, and artwork. Afterward, you’ll submit your podcast’s RSS feed for review. Once approved, your podcast will be made available to millions of Apple Podcasts listeners.

Spotify: Given its increasing popularity, Spotify has become a vital platform for podcasters aiming to broaden their audience. To submit your podcast to Spotify, you will need a Spotify account and utilize their Podcasters Portal. In a process akin to Apple Podcasts, you will furnish relevant information about your podcast and submit your RSS feed. Upon approval, your podcast will become available to Spotify’s extensive user base.

Google Podcasts: Google Podcasts, the podcast platform by the search engine giant, offers a prominent avenue for podcast submission. To submit your podcast to Google Podcasts, you will need to host it on a website that generates an RSS feed. Next, you’ll verify your ownership of the podcast and submit it through the Google Podcasts Manager. Once approved, your podcast will become discoverable on Google Podcasts and compatible Google Assistant devices.

In addition to these major players, there are several other directories worth exploring, including Stitcher, TuneIn, and iHeartRadio. Each directory has its own submission process, which typically involves creating an account, providing podcast details, and submitting your RSS feed. By submitting your podcast to multiple directories, you significantly expand its reach and potential audience

Review and approval of submissions

It’s crucial to acknowledge that the review and approval of submissions may require some patience. The duration for directory approval can vary, ranging from a few hours to several weeks, depending on the platform and its review process. Therefore, fellow podcasters, it’s essential to stay patient. Rest assured, good things come to those who wait.

Once your podcast is accepted, it’s time for celebration! Your podcast will go live and become accessible for listeners to discover, enjoy, and share with the world. Remember to consistently update your podcast details and episodes to maintain freshness and engagement.

In the expansive landscape of podcasting, submitting your podcast to directories serves as the gateway to countless opportunities waiting to be explored.

Section 2: Strategies to promote Podcast and expand your reach

Promoting your podcast is like giving it wings to soar through the digital airwaves. It’s not enough to create incredible content; you need to get the word out and ensure that your show resonates with the ears of your intended audience.

So, my podcasting maestros, it’s time to put on your promotion hats and showcase your podcasting prowess.

Publish a Podcast
Promote Podcast

Here’s how to do that:

Promote podcasts on social media

Let’s start with the social media extravaganza! Social media platforms like Instagram, Twitter, and Facebook are your podcast’s best friends when it comes to promotion. Create eye-catching graphics, engaging captions, and tantalizing teasers to grab the attention of potential listeners. Share behind-the-scenes stories, interesting tidbits, and episode highlights to keep your audience hooked. And don’t forget to interact with your followers, respond to comments, and build a community around your podcast.

The podcast ‘Crime Junkie’ has mastered the art of social media promotion. With over 1.5 million Instagram followers, they share gripping visuals, and episode updates, and even host live Q&A sessions to engage their dedicated fanbase.

Engage with your audience

Engaging with your podcast audience is essential for a thriving show. To enhance audience engagement, there are several key tips you can follow. 

First, listen and respond to feedback from your listeners, valuing their input and taking the time to address their messages and comments. Second, encourage interactive episodes by incorporating questions, polls, and opportunities for listeners to share their stories. 

Third, connect personally with your audience on social media platforms such as Twitter and Instagram, allowing for direct and meaningful interactions. Additionally, consider hosting live Q&A sessions to engage with your listeners in real time. 

Furthermore, establish a dedicated community space, such as a forum or online group, where your listeners can come together, engage in discussions, and support one another. Lastly, show appreciation for your audience by giving shout-outs, reading their messages on the air, and organizing contests or giveaways. 

By implementing these strategies, you can build personal connections, foster loyalty, and cultivate a vibrant podcast community. So, get interactive and watch your podcast flourish!

Grow your podcast audience with partnerships

Team up with fellow podcasters, influencers, or experts in your niche to amplify your reach. Guest appearances on other podcasts can introduce your show to new audiences and create a ripple effect of promotion. You can also invite guests to your podcast and tap into their existing fan base for cross-promotion. Collaborations create a win-win situation for everyone involved.

The podcast ‘The Tony Robbins Podcast’ often features interviews with influential guests, including business moguls, athletes, and celebrities. By leveraging the star power of these guests, the podcast expands its reach and attracts a wider audience.

Be a guest on other platforms

Look beyond podcasts and explore opportunities to be a guest on other platforms. Consider appearing on YouTube channels, radio shows, or even writing guest blog posts. These appearances allow you to reach different audiences and expand your podcast’s visibility.

Launch party to promote the podcast

Organize a podcast launch party! Gather your friends, fans, and supporters to celebrate the release of your podcast. Stream the event live on social media, engage with your audience through Q&A sessions, and give them exclusive sneak peeks. Turn it into a memorable affair that creates a buzz around your podcast and leaves everyone excited for its official launch.

Grab reviews and ratings

Encourage your listeners to leave reviews and ratings on popular podcast platforms like Apple Podcasts. Positive reviews and high ratings not only enhance your podcast’s credibility but also enhance its discoverability among new audiences. Don’t hesitate to kindly request reviews, and ensure it’s a straightforward process for your audience to share their feedback.

Based on a study conducted by Edison Research, it was found that 45% of monthly podcast listeners discover new podcasts through recommendations from family, friends, or social media connections. This emphasizes the significant role of word-of-mouth promotion and its potential impact on the growth of your podcast.

Harness the power of email

Don’t underestimate the power of good old email marketing. Build an email list of loyal listeners and send them regular updates, sneak peeks, and exclusive content. Make your emails entertaining, informative, and personalized to create a sense of VIP treatment for your subscribers.

Fact: According to Statista, as of 2020, there were 4.1 billion email users worldwide, making email marketing an effective channel to reach a vast audience.

Section 3: Bonus Tip – Build a website for the podcast

Building a website for podcasts is akin to equipping your audio adventures with a turbo boost. A website possesses the potential to revolutionize your podcast by functioning not only as a virtual abode for your show but as a digital playground where your creativity can flourish and your podcast can thrive. 

In 2021, Edison Research reported that 55% of podcast listeners actively visited a podcast’s website, underscoring the significance of establishing a web presence to engage with your audience beyond audio content. Additionally, a study conducted by Charitable demonstrated that podcasts with dedicated websites observed an average surge of 43% in downloads compared to those without websites. 

These findings highlight the tangible influence of having a website on the expansion and accessibility of your podcast. Let’s delve into the profound impact of building a website and discover its invaluable benefits!

Showcases your brand

A website serves as a professional showcase for your podcast, offering a platform to exhibit your brand, narrate your unique narrative, and allow your distinct personality to shine. Through elements such as your logo, artwork, color scheme, and tone, your website enables you to create a visually compelling identity that deeply resonates with your audience.

A central hub for your content

Your podcast episodes deserve a place to call home, and a website provides just that. It becomes a central hub where your listeners can easily access and explore your episodes. By organizing them based on seasons, topics, or other relevant categories, you enable your audience to navigate your content seamlessly and discover episodes they may have missed.

Take inspiration from Joe Rogan. Joe Rogan maintains a website where fans can access episode archives, watch video clips, and explore guest information. The website serves as an all-encompassing resource that enhances the overall Joe Rogan Experience.

Engages with your audience

A website opens up endless possibilities for engaging your audience. You can add interactive elements like polls, surveys, and comment sections to encourage listener feedback and participation. Consider creating a blog where you can share additional insights, and behind-the-scenes stories, or even invite guest bloggers to contribute. The more you engage your audience, the deeper the connection you can build.

Learn from Serial. The Serial podcast has a website that serves as a treasure trove for fans. They provide episode guides, maps, and additional content that enrich the listening experience, making it an indispensable destination for fans of the show.

Builds a community

With a website, you have the ability to cultivate a sense of community among your listeners. By incorporating a forum or a dedicated community section, fans can interact with one another, share their thoughts, and engage in discussions about your episodes. This creates a space for like-minded individuals to connect, form bonds, and become loyal advocates of your podcast.

Monetization opportunities 

Let’s briefly discuss the business aspect. A website unveils avenues for monetizing your podcast. You can offer premium content or bonus episodes exclusively to paid subscribers, sell merchandise related to your show, or even attract potential sponsors by highlighting your podcast’s reach and engagement through website analytics.

Therefore, my fellow podcasters, never underestimate the power of a website for your podcasts. It is a platform that amplifies your brand, engages your audience, and unlocks new possibilities for growth. Embrace the potential and embark on a remarkable journey of podcasting success!

Conclusion

In conclusion, publishing and promoting a podcast is an exhilarating journey that requires passion, dedication, and strategic planning. By choosing the right hosting platform, you lay a strong foundation for your podcast’s success. Submitting to directories and creating a website expand your reach and make your podcast discoverable. Engaging promotion tactics, such as social media, collaborations, and email marketing, amplify your podcast’s visibility and attract new listeners.

Remember, audience engagement is the key to building a loyal fanbase and fostering a sense of community. So, unleash your creativity, embrace the power of promotion, and watch your podcast soar to new heights.

Series Wrap-up: A Comprehensive Journey through Podcasting Success

In this comprehensive series, we have covered a wide range of topics to help you navigate the exciting world of podcasting. From the initial steps of conceptualizing and starting your podcast to implementing monetization strategies, we have provided valuable insights and practical tips for podcasters at all levels.

We explored the crucial aspects of planning, writing, recording, and editing a podcast, equipping you with the knowledge and tools to create engaging and high-quality content. Finally, we delved into the importance of publishing your podcast and promoting its reach, sharing effective strategies to expand your audience and make your podcast discoverable.

Armed with these insights, it’s time to unleash your creativity, passion, and entrepreneurial spirit as you embark on your podcasting journey. May your voice be heard, your stories be shared, and your podcast thrives in the ever-growing audio landscape.

Happy podcasting!


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