Sell on Facebook: Page Vs Facebook Marketplace Vs Shop

Sell online on Facebook

Facebook started off as a means of connecting people to help them socialize. Yet, people started using Facebook as a means to earn money.

Facebook opens a lot of opportunities for people who want to sell online. You can set up an online business and promote it using Facebook Marketplace, Facebook Page and Facebook Shop.

Now, you must be thinking, ‘How do you sell things on Facebook?’, ‘Is selling on Facebook worth it?’, ‘What is the difference between Facebook Marketplace vs Page vs Shop?’, ‘What is the right platform for me?’, ‘How do I set up a Facebook Page?’, ‘How do I set up a Facebook Shop’, or ‘How to get started with Marketplace?’.

Hold on! Take a deep breath and relax.

This post is going to answer all these questions.

This article will explain why you should sell products on Facebook. The next sections explain what is a Facebook Page, what is a Facebook Marketplace and what is a Facebook Shop. Further, it explains pros, cons and cost of each feature. Lastly, we will conclude the discussion with a verdict that will help you decide pick the right tool for you.

Why should I sell on Facebook?

Almost 1.9 billion people login to Facebook daily and spend around an hour scrolling through the posts. This is an excellent opportunity for people who want to reach a greater audience with ease for their online business.

Here are a few reasons why you should sell on Facebook.

Ease of Setup

  • It is very easy to setup your Page and start selling products.
  • Facebook Marketplace and Shop provides with several tools to help you manage your inventory. There is a lot of help material available that can guide you as you proceed with management of your business.

Shop while Socializing

  • The users do not have to come explicitly to your website to shop. Instead, shopping is weaved into their social experience.
  • Facebook Ads can sneak inside user experiences as they are surfing the social media knowing what’s happening around the world. This is the time when they are not exactly shopping but spending some leisure time.
  • It won’t hurt or annoy to come across some ads. If something catches the eye of the users, they can either go for the details directly or save it for later.

Add Price Tags in Photos

  • You can add price tag of your products in the Facebook Posts. This way people might be looking at the photo in the post and upon hovering, they can see the price. This might be their trigger to proceed with purchase.

Track Social Engagement

  • Facebook lets you track social engagement of the people via dashboard.
  • It keeps a record of how many people have viewed the product, saved for later, liked or shared the product.
  • You can use that information to improvise your business strategy, as needed.

Targeted Ads

  • You can run targeted ads for your products.
  • This means your ads will be displayed to people who will find your ads most relevant.
  • There are several factors that help to determine the target audience such as age, interests, and geography.

What is a Facebook Page?

A Facebook Page is a place where you can reach out to people with a target in mind. It can be used by artists, celebrities, business owners, organizations and event planners to connect with the fans or customers.

Facebook page gives your business a presence on social media. It can be used by small and big businesses to keep connected with their customer base. Once someone has liked or followed the page, they will be able to see the posts and updates from that page in the Feed.

How to Create a Facebook Page?

First, you need to login with a Facebook Profile. Then, you can follow these steps to create a page on Facebook.

  • Click on this link to  Create a Facebook Page.
  • Enter the name for your Facebook Page.
  • Choose a Category.
  • Click ‘Create Page’.


  • It is the easiest way to sell on Facebook.
  • You can create it with a personal account.
  • You can invite your family and friends to your page and spread the word for your business.
  • There are several options for networking e.g. like relevant pages, join Facebook groups.
  • You are able to engage customers with polls, feedback and comments.
  • The ‘Reports’ feature allows you to understand your audience better.


  • It is difficult to manage inventory and keep track of orders.
  • Each order has to be responded separately via Messenger.
  • There is no reporting on the number of orders received, number of orders processed, revenue generated, complaints received and resolved.


  • It is free of cost.
  • You might want to invest in Facebook Ads for more reach and targeted audience.

What is a Facebook MarketPlace?

Marketplace is a more structured way of selling items through Facebook. You can sell almost any kind of item here, large and small, new and used, expensive and affordable.

There are three main categories for listings:

  • Items for sale
  • Vehicle for Sale
  • Home for Rent or Sale

You can browser and apply different filters in the Marketplace so that you can easily look for items near your area. You can chat with the sellers and ask any questions about the product.

Further, you can make a purchase directly from Marketplace without needing to go to another app. You can make payments on the Facebook Marketplace using a credit card, debit card or a PayPal account.  The eligible items are covered by the Purchase Protection.

Marketplace is available for users who are 18+ of age in most countries. Here is a full list of supported countries for Facebook Marketplace.

How to Create a Listing in Facebook Marketplace?

You can list an item for sale in the marketplace following these steps:

  • Go to ‘Hamburger Menu’ in the top right of Facebook.
  • Click Marketplace.
  • Click ‘Create New Listing’.
  • Select the category of the listing.
  • Add photos of the item.
  • Enter details such as title, price, description and location.
  • Click Next.
  • It asks whether you want to join any recommended groups for maximum reach.
  • You can join any group or skip it. It is optional.
  • Click ‘Publish’.
Create Listing on Facebook MarketPlace
Create Listing on Facebook MarketPlace


  • Marketplace has many customized features to support sellers.
  • You can turn on the seller mode to land directly on the Facebook Marketplace > Selling. It helps you focus on selling.
  • The seller dashboard that gives an overview of the listing such as Needs Attention, Active & pending, Sold & Out of stock, Draft, To renew, To delete & relist.
  • The insights section that gives you marketplace insights such as clicks on listings, listing saves, listing shares and commerce profile follows.
  • There is an option available to boost listings.
  • There is a dedicated inbox to help you ask and answer queries.
  • There are several options to help you automate the process such as set a vacation mode, set custom messages, set seller mode.


  • Checkout from inside Marketplace is available for sellers in US only.
  • This creates an overhead of dealing in cash or person-to-person payment methods for sellers outside the US.


  • There is a 5% selling fee per shipment or a flat fee of $0.40 for shipments of $8.00 or less.

What is a Facebook Shop ?

Facebook Shop is a recent feature as compared to the Facebook Page and Marketplace. The purpose of Facebook Shop is to provide a native shopping experience to users. This means that users can browse and shop an item without leaving the Facebook.

Facebook Shop lets you create an identity for your brand with customization options. It has several advanced features that enables sellers to expand their online business, with minimum effort. You can manage your inventory with the help of catalogs and categorize them as needed.

Please refer to the eligibility criteria set by Meta for anyone interested in opening a Facebook shop.

How to set up a Facebook Shop ?

  • Login to your Facebook account.
  • Go to the Facebook Commerce Manager.
  • Click Next.
  • Select the Customer Checkout method.
    • Checkout on another website – You can use this option for redirecting customers to your official website.
    • Checkout with Facebook or Instagram – This feature is supported for US based sellers only. This will allow customers to pay for the product within the Facebook or Instagram shops.
    • Checkout with messaging – You can redirect customers to Messenger for cash payments or payments transferred to bank accounts.
  • The next step is to link a Facebook Page with your Facebook shop. You can use an existing page or create a new one.
  •  Select the business account.
  • Choose the delivery locations.
  • Preview your Facebook Shop and click Finish.
  • Once your shop is setup, you can customize and start adding products to your shop.
Create A Facebook Shop


  • Facebook Shop has all the features that you would like to see in an e-commerce platform.
  • You can link your Facebook Shop with your Shopify account and  bring over your Shopify inventory to Facebook Shop. This way you can reach a whole new audience in minimal steps.
  • You can set your shop visible on both platforms of Facebook and Instagram. The centralized Commerce Manager saves the trouble of managing different platforms, yet brings the audience from both platforms.
  • You can use engagement tracker and insights to make informed business decisions.


  • There is a learning curve for Facebook Shops which might seem daunting to beginners.
  • The native experience of check out is available for US sellers only.
  • If you are outside US, you can still use Facebook Shop as a sales channel and redirect potential customers to your website. This is an additional step that everyone wants to avoid.


  • The shipping fee is the same as that of the Marketplace.
  • There is a 5% selling fee per shipment or a flat fee of $0.40 for shipments of $8.00 or less.


Facebook Page is the first place to set up when you are willing to step in to online business. It very easy to set up and provides an opportunity to reach people without costing you a penny. It is the perfect choice for the beginners.

Facebook Marketplace is different than Facebook Page as it is a dedicated marketplace where people can browse items to shop. On the other hand, Facebook Page can be used for multiple purposes such as selling items, planning events and connecting with people. If you are running a business successfully on Facebook Page and your business is growing, you might want to take next step with Marketplace.

The marketplace is a highly targeted platform and is ideal for businesses looking to provide a more personalised experience to their customers.

Facebook Shop is the most advanced feature that was introduced when COVID-19 pandemic hit everyone across the globe. It is more formal and advanced as compared to the other two features.

It has a seller dashboard that gives you valuable insights about your listings. Moreover, it provides integration with Shopify and Instagram.

It is for professionals who are well-versed in the managing e-commerce platforms. If you are looking to expand your business and maintain your online presence on various platforms at once, Facebook Shop is the way to go.

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